Maria Grazia Chiuri named Creative Director of Fendi

Bonjour fashion lovers,

There are moments in fashion that go beyond trends and seasons, becoming part of cultural history. The appointment of Maria Grazia Chiuri as the new Creative Director of Fendi is one of those milestones. An Italian woman leading the Roman Maison founded by Adele and Anna Fendi, in a symbolic destiny that seems to close a circle begun almost a century ago.

Fendi’s story has always been intertwined with women: Adele, Anna and their sisters, who transformed a small fur workshop into a global luxury empire; Silvia Venturini Fendi, who safeguarded the brand’s identity after the unforgettable Karl Lagerfeld era; and now Maria Grazia Chiuri, returning to her hometown with a unique creative vision.

After nine years at Dior, Chiuri has become a symbol of fashion activism. Her manifesto T-shirts – We Should All Be Feminists – became part of collective memory. Her work consistently placed women at the center, not as distant muses but as active, aware protagonists. Alongside this, her constant focus on craftsmanship and traditional techniques makes her deeply aligned with Fendi’s DNA.

This appointment is more than a creative transition: it is the return of a powerful female voice at the head of a Maison born from women and always dedicated to them. It is also a return to Rome, the eternal city, once again becoming a laboratory of ideas, aesthetics, and visions.

Chiuri will build a new creative dialogue where tradition and innovation merge. Expectations are high: How will she reinterpret fur, the historical heart of the brand? What new life will she give to iconic bags like the Baguette and the Peekaboo? How will she redesign the Fendi woman’s silhouette?

One thing is certain: Fendi’s future opens with a chapter that feels both revolutionary and rooted in heritage. A woman inheriting the legacy of other women. A destiny that could only be written this way.

Always fashion, always black, always Paris,
Emanuela

Keywords: Maria Grazia Chiuri Fendi, Fendi Creative Director, Fendi 2025, Silvia Venturini Fendi, Karl Lagerfeld Fendi, Italian fashion houses, fashion news