Matilda Djerf is under fire

Bonjour fashion lovers.

In just a few hours, Matilda Djerf, a Swedish influencer with millions of followers and a multi-million-dollar business, transformed into a mean girl.

Matilda found herself at the center of a media storm following the release of a documentary by the magazine Aftonbladet that involved eleven of her current and former employees.

The portrait painted by the documentary is merciless: according to her employees, Matilda is not the angelic and sweet blonde girl who conquered social media, but a bullying and fat-phobic boss.


 
A social media storm erupted, with no mercy. Her spokesperson denied the accusations, and Matilda, in a brief statement on Instagram, declared that she takes the allegations "seriously" and has always worked to create a "respectful and healthy" work environment, therefore she is ready to delve deeper into the situation of her employees to understand if she can change something about her attitude to make them feel better.

After the Chiara Ferragni "pandoro-gate" scandal, it's now Matilda's turn.

We'll see what happens.