Pamela Anderson for Proenza Schouler

Bonjour fashion lovers.

Pamela Anderson becomes the face of Proenza Schouler's new spring/summer 2024 advertising campaign. 

Here we find a natural and essential Pamela who lightly colors her lips with a transparent gloss and accepts an impalpable veil of mascara and wears red, white and black clothes and accessories.

The Pamela of the excesses of the 90s no longer exists and her new mood of presenting herself is very much liked by women who find in her uniqueness, freedom and simplicity.

xoxo