Pier Paolo Piccioli is the new creative director of Balenciaga

Bonjour fashion lovers,

The fashion world isn’t just watching. It’s holding its breath.

Pierpaolo Piccioli is the new creative director of Balenciaga.
It wasn’t exactly unexpected—rumors had been circulating for days—but now it’s official. After parting ways with Valentino in 2024, where he spent over two decades redefining romanticism and inclusion with grace and intention, Piccioli has chosen the house of Demna as his next chapter.

Yes, Balenciaga. The very symbol of provocation, dystopian silhouettes, and digital-era irony.

So what does this mean?

It means we’re witnessing one of the boldest aesthetic collisions in recent memory. On one side, Piccioli’s poetic tailoring, steeped in emotion and human beauty. On the other, Balenciaga’s architectural rebellion, often raw, often loud, always politically charged.

The question isn’t just what he’ll create. The real question is: how will Piccioli rewrite Balenciaga without betraying himself?
And can the house founded by Cristóbal—once the silent master of pure form—find a new language that is both intimate and radical?

What we know is this: Kering needed to turn the page. After the shockwaves of Demna’s departure (and his surprising move to Gucci), the group is betting on depth over provocation, craftsmanship over chaos.

I grew up in love with fashion that tells stories. Fashion that whispers rather than screams. If anyone can bring soul back to Balenciaga’s edge, it’s Pierpaolo.

All eyes on the runway.
All emotions on high.

Always Fashion, Always Black, Always Paris,
Emanuela