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Bella Hadid sues Adidas over Munich Olympics ad

Bonjour fashion lovers.

Supermodel Bella Hadid is reportedly suing Adidas for breach of contract and emotional distress after being dropped from a campaign commemorating the 1972 Munich Olympics. The campaign featured Hadid alongside other celebrities and athletes, but it was met with backlash from some, including the families of the 11 Israeli athletes who were killed in a terrorist attack at the Olympics. Adidas apologized for the offense and said it would "revise" the campaign, but Hadid was reportedly dropped from the ad altogether.



Hadid is reportedly seeking damages of at least $10 million from Adidas. She claims that the company's decision to drop her from the campaign was a breach of contract and that it caused her emotional distress. Hadid has also said that she is considering suing Adidas for defamation, as she believes that the company has damaged her reputation by publicly associating her with the Munich Olympics massacre.

Adidas has not yet commented on Hadid's lawsuit.


Emanuela Formoso
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