Giorgio Armani chooses my Puglia
Bonjour fashion lovers!
King George decides to move to my Puglia to produce environmentally sustainable cotton.
Together with the Sustainable Markets Initiative's Fashion Task Force and the Circular Bioeconomy Alliance, he wants to reintroduce cotton within the Italian region through an agroforestry system.
The goal is to produce cotton while reducing carbon emissions and implementing sustainable production in Italy.
King George's choices are always in line with the needs of the market, which is increasingly attentive to environmental friendliness and environmentally sustainable production.